Top executives from Amazon Web Services and Google in Brazil issued a stark warning during the BTG Summit 2026: artificial intelligence adoption is no longer a strategic option but a survival condition for companies of all sizes and sectors. The statements reinforce the central role AI is assuming in transforming the Brazilian market, which already ranks among the world's top three in adoption of this technology.
Cleber Morais, CEO of Amazon Web Services Brasil, was emphatic in stating that "artificial intelligence and AI agents are here to stay. It is a necessity for all companies." According to the executive, the technology is already reshaping internal organizational structures, business models, and revenue generation methods across companies in various segments. Morais cited concrete examples of business processes that previously took hours and are now completed in minutes through intelligent automation, resulting in significant gains in productivity, operational efficiency, and cost reduction.
According to a recent AWS survey, approximately 9 million companies in Brazil already use artificial intelligence systematically in their operations — a 29% increase in just one year. The data highlights the speed at which the technology is spreading through Brazil's business fabric, from large corporations to small and medium enterprises that find in AI a tool to compete on more level terms with larger players.
Fábio Coelho, president of Google Brasil, attributed the acceleration of technological adoption in the country to three behavioral characteristics of Brazilians: natural curiosity about technology, the need for connectivity as an exercise of citizenship, and the constant pursuit of more efficient and economically accessible solutions. "Brazil frequently appears among the top five adopters of new technologies worldwide, especially in artificial intelligence," Coelho noted, adding that the phenomenon reflects "an enormous desire to succeed" that characterizes national entrepreneurship.
The executives emphasized that Brazil has moved beyond being merely an importer of technological innovation. Brazilian startups such as QuintoAndar and iFood, built on cloud computing infrastructure, have become global references in their respective segments. Morais emphasized that Pix — the Central Bank's instant payment system that processed BRL 35.36 trillion in transfers in 2025, a 33.6% increase from the previous year totaling 79.8 billion operations — represents an international benchmark in digital infrastructure observed and studied by other countries.
Over the past decade, the number of AI-focused startups in Brazil has tripled, according to Google ecosystem data. AI-native platforms that allow creating entire applications through natural language prompts are being rapidly adopted by both startups and large corporations. Google maintains engineering centers in Brazil where Brazilian professionals earn international recognition for their technical training and adaptability.
The investment landscape follows the growth trend. Brazilian venture capital closed 2025 with over US$2 billion invested, surpassing one thousand transactions, with capital selectively targeting startups with recurring revenue, solid unit economics, and mature governance. Fintechs and AI companies lead funding rounds, signaling that the Brazilian market is entering a new phase of technological maturity.